Email Marketing & MailChimp NZ

Design Lounge has many years of experience creating success email marketing campaigns for New Zealand businesses. We mainly use MailChimp NZ as our preferred email marketing solution, but can also use other third party system on request. We  provide custom email marketing design, custom designed to suit your companies branding.

New Zealand does have very strict anti spam laws, that forbid anyone sending out emails to people who do not first agree to receive them. This can result in substantial fines if you do send unsolicited emails to people who either, never subscribed to the email, or who had previously opted out of receiving them. So it is very important to manage your email mailing lists very carefully. To best do this, you really need to use an automated system that can do this all for you, as as MailChimp NZ. Automated mailing list systems will allow your customers to automatically subscribe and unsubscribe to your email newsletters. You don’t want to be managing this yourself via your own email software or excel spreadsheet, as not only is it time consuming, but you could get in trouble if someone asked you to remove their email address, and you accidentally forgot to do it.

Mailing lists like MailChimp NZ systems also have another major advantage. They allow you to view all sorts of powerful statistics about your email campaign. This includes seeing how many people opening your email, and who clicked on the links in the email to your website. You can them compare one campaign with another, and see which ones have been most successful. With some of our clients who use email marketing system like MailChimp NZ, they often see a big sales surge on their website after an email campaign is sent.

It is also important not to send too many emails, as people will just unsubscribe, or their effectiveness will diminish.  We are aware of companies sending multiple emails every day, advertising various specials. Sending that quantity of emails is a sure-fire way of destroying your customers goodwill and your email database, as very few people would want to receive that many marketing emails from a single company.

Please contact us if you are interested in Design Lounge managing your email marketing for you.